Online Media Planning
Internet advertising is constantly changing and shifting towards automation and a digital-centric focus for planning. This means that new and innovative online marketing and interactive advertising options like behaviorally and contextually targeted display advertising based on content, video advertising, and mobile marketing are being introduced at a rapid pace.
To launch a successful online advertising strategy, it helps to have extensive knowledge of online media buying and planning, ad placement and ad distribution platforms, available targeting and tools to help you match your creative and message to your audience profile. In addition, it requires a constant awareness and intuitive understanding of your target audiences, their behavior, and how they currently interact with your brand and website. Because of the continual complexities and ever-changing fragmentation of online media, managing a successful online advertising campaign only grows more challenging over time.
We can help you meet these challenges because we have dedicated staff that spend their entire day working in this environment, allowing them to stay on top of the changes and trends. Online media services or digital marketing strategy can be part of a larger, full-scale marketing campaign or can be executed as an individual online advertising campaign and the data gathered can be used to help your overall marketing strategy and brand initiatives. We offer these services for both large and small companies and can work with any size marketing budget.
Some of the elements of the process include:
- Planning phase (discovery, strategy, online media research, price negotiation)
- Development of an implementation plan
- Creative development and messaging
- Campaign management
- Campaign and Landing page optimization
- Google Analytics tracking, reporting and analysis
- ROI measurement
- Adserving your ads – so you can pay off your numbers and trafficking is much easier
Our team will effectively handpick the web publishers that meet your requirements and fit the budget. We work with publishers who offer CPM (cost-per-thousand), CPC (cost-per-click), CPA (cost-per-action) pricing. From traditional banners, text ad links, skyscrapers, expandable banners, video pre-roll ads, peel backs, audio ads, and more, to full interactive rich media, and all standard IAB ad units and specifications, we can help your online advertising campaign generate optimum results from creative, through landing page optimization and conversion tracking.
If you are ready to start online media, let’s talk about how we can help you. Give us a call or drop us an email today!