Research. Analyze. Structure.
Keyword research is one of the first steps to search engine ranking success. Why is keyword research important? Because we want to know what your audience is typing into the search bar. You may rank in position #1 for a word that no one searches for… and that will do you no good.
When it comes to structuring your website, this first step sets the foundation. Optimizing your site and its content based off of solid data, will ensure that your market is finding your site upon search.
Thorough keyword research prior to site build can save your company resources on potentially wasted SEO time and money. A search engine analyst can conduct continuous keyword research on potential keyword opportunities, opening a number of doors for your business while preventing you from missing out on revenue streams.