Search Engine Optimization (SEO)
Every day, billions of queries are entered into search engines such as Google, Bing, and Yahoo. Bevelwise’s SEO work turns those search queries into your company’s conversions.
We specialize in performance optimization, using advanced analytics to make custom, data-driven strategies to increase your web traffic and conversions. To start, we look at your company’s search presence and current data from various sources like Analytcs, Moz, Webmaster tools, etc. We then find out your long term goals and our SEO experts develop a long-term plan that has you in front of searchers looking for your products and services from the local area to across the globe.
SEO is not a sprint, it is a marathon filled with a number of obstacles. It is an ever-changing process and keeping your site visible on page one of search engines for specific keywords related to your goals is something that takes ongoing effort. This effort is something that can continue to drive you visitors and opportunities once your pages organically rank and they become a company asset that is constantly working for you even when you are not.
Key Components to Search Engine Optimization:
On-page SEO – auditing and updating of content throughout the site to revolve around keywords, allowing search engines to find and present your pages to searchers. There are several pieces that go into proper on-page SEO elements.
Off-page SEO – building up links across the internet to market your website, rank in search engines and build an online reputation for your company. Includes social media, forums, search engine submission and much, much more.
Content is king – Every page could be the first page someone comes to for a particular keyword, but you also need to keep growing your content to help you quality scores and keep Google indexing your website. Ongoing SEO is done well without new pages of content being added or getting more granular with your site content.
Sometimes there are even more technical SEO and UX/UI improvements and fixes that require some site map architecting, rewriting some SEO elements (like title tages, H2 tags, meta descriptions, alt tags), adding more images, and possibly adding/optimizing your content.