Bevelwise Blog

1. Non-Business Name Searches: It's great if people searching the internet are discovering your website without typing in the name of your business. Probably most of these visitors were previously unaware of your business. This signifies that your website is ranking well for phrase that describe its location and the type of products or services.

2. Specific Service or Product Searches: If your company offers a exclusive product or service you will definitely want to be found for it. These keywords will point to your website because you have a search engine friendly website well optimized even for its more unique services.

3. Searches by Zip, Street, & City: An important component of Local Business SEO if having your address in the footer or on every page of your website. Your company can even gather online traffic for searches by multiple zip codes across your region. This is also a result of having a well optimized map listing. For example, in your Google Local Business Listing, make use of targeted keyword phrases in your list of services or products.

4. Synonyms for Products or Services: If your website is well optimized, it will be able to draw traffic from multiple keywords describing its services. Optimize for multiple phrases to describe your business's services and products on pages within your website.

Labels: better marketing, local business listings, online marketing, Search Advertising, SEO, web marketing

What can a local business do online when competing with a big, national brand? The websites of both local and national brands make their products/services available 24/7. But one thing big brands lack is community uniqueness and it can be as simple as a local phone number. Sometimes people just need to talk to a real, live human being, and this can be what sets you apart.

Admit it, the internet can be a bit impersonal. If you are a local business, adding you physical address and the phone number (with a local area code) gives evidence that you are a real person - which makes people feel more comfortable. It gives your customer a convenient way to order, but most importantly it means that a real person is give service.

• A phone number is instantaneous way to get your visitors' feedback
• A prominent phone number on a website builds trust and confidence.
• Local SEO Factor
• A telephone number is how Local Business Listings verifies that your listing is valid (Google will actually call you!) It is an on-page trust identifier.
• It is also believed that Search Engines like Google, Yahoo, and Bing often combine the local area code with local search ranking factors.

Make the most of Contact Information

A business' address and phone number are instrumental for conducting business locally. But this contact information also provides a critical clue to search engines that a business is local in nature. Make sure to display:

• Your full address (with Zip Code) on the footer of every page, with prominence on the "Contact Us" page
• Local phone number, even when a toll-free number is available
• If appropriate, provide information on areas served
• Driving directions and a local map

List your Local Business on Search Engines. These ones are free for basic listings:

• Google Local Business Center
• Yahoo Local
• Bing Local Listing
  
• Ask.com Local
• Local.com
• Yellowpages.com

From here, you actually have to answer this phone when it starts ringing off the hook!

Of course, please feel free to Contact Bevelwise if your business needs a better web presence.

Labels: Google, local business listings, SEO, web marketing, web strategy, web strategy Bing, Yahoo