Marketing to Mobile Devices is here to stay and only going to increase. With the new droids and Blackberry Storm2 and the iPhone, this is only going to be more prevalent and more people move to these data savvy phones. These devices also require you to get a data plan so they are always connected to the Internet as long as they are in a service area - no "hot spot" needed.
Google has deep enough pockets to keep anyone at bay. The interesting part of this deal is it was an all stock transaction - but $750 MILLION worth of stock. The interesting part of this is their sales are $40 and most experts think ad networks should be worth 6 times sales - or in this case $240 million. They received TRIPLE that figure - will it pay off? I think so.
If you are in a consumer oriented market, you need to begin to think about this as part of your media mix. In a lot of ways this will be BIGGER than the social media craze...certainly more valuable and measurable than that.
For a good article about this acquisition of AdMob by Google, visit
this Adage ArticleLabels: AdMob, Google, Internet Marketing, Marketing Trends, Mobile Marketing, online marketing